Thursday, July 5, 2012

A Royal Tour for the Princess of London Beauty Georgia May Jagger visits Rimmel’s Ashford Factory



As a London founded brand and currently the most popular colour cosmetics brand in Britain , it only makes sense that the great Rimmel products are produced less than an hour away from the eclectic capital. Only makeup made in UK could get you the real London look. Rimmel London girl Georgia May Jagger visited the Rimmel Ashford factory to discover the secrets behind the manufacturing of Rimmel products.

Georgia started her day by taking a tour of the production lines where she discovered how some of her favourite Rimmel products, like Scandaleyes Mascara, Match Perfection Foundation and Moisture Renew Lipstick, just to name a few, are made. Georgia even got to try her hand at making and assembling products as she helped staff mix pigments for lipsticks and top off mascaras with caps. Georgia helped the production staff to maintain their impressive production of one Scandaleyes mascara every 0.8 seconds.

Always one for a challenge, Georgia was then led to the R&D labs in the factory where she sat down with R&D Vice President Alan Farer to make her very own Match Perfection shade. Like a true pro, Georgia mixed ingredients, and worked away in the lab to create her shade and discover the fascinating and complex process and technology behind the Match Perfection foundation. She even got a special sneak peak at the new formula being released later this year.

In the afternoon Georgia then greeted journalists for an afternoon press event at the Rimmel Ashford factory. Journalists were given an exclusive opportunity to gain a sneak peek into the production lines of Rimmel products, have an exclusive lab session with Alan Farer and finally join Georgia and makeup artist Kirstin Piggott for a Makeup Masterclass and informal chat on beauty, tips, trends and why Rimmel is unique when it comes to getting the real beauty London Look!

“Who knew chemistry could be this fun!” said Georgia, as a true fan of makeup, “and it was such an incredible opportunity for me to be able to see how it is all made and even have the chance to make my own. I couldn’t wait to tell press all about my experience when I met with them in the afternoon to talk about Rimmel and eye trends for the upcoming season.”
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