Thursday, October 23, 2014

Body painted women 'athletes' promote female sport

In another celebrated case of 'what were they thinking', Women's Health magazine held a much welcomed 'I Support Women in Sport' function at The Establishment on October 13, 2014 in Sydney.

Critics were quick to point out the confusion between the sensationalist tactics of employing body-painted glamour models and recognising the achievements of Australia's elite female athletes.

They posed as a swimmer, netballer and gymnast, while a fourth wore a design resembling Cathy Freeman's running suit from the Sydney Olympics 400m final.

Danielle Warby, a board director of the Australian Womensport and Recreation Association, called the models' inclusion "bizarre" in a report in Fairfax's The Daily Life.

"The sexualisation of women in sport is a massive issue," Ms Warby said.

"These women are not athletes, they are naked and I don't know why they are there."

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