Monday, December 10, 2012

JOHNNIE WALKER(R) ANNOUNCES THE OPENING OF JOHNNIE WALKER HOUSE BEIJING, CHINA


JOHNNIE WALKER, the world's number one Blended Scotch Whisky is proud to announce the grand opening of 'Johnnie Walker House Beijing', the world's largest embassy for luxury Scotch Whisky outside of Scotland.

Following the success of the first Johnnie Walker House in Shanghai last year and continuing the brand's mantra of 'Keep Walking', the Johnnie Walker House Beijing is located at the prestigious Ch'ien Men and creates a highly contemporary space, rich in authentic whisky story-telling for the discerning consumer along with the opportunity to participate in the art of blending.

"Johnnie Walker House Beijing is a multi-sensory experience, showcasing Scotch Whisky culture; it is a luxury boutique, selling the Master Blender's finest work; it is a private club, providing a new cultural platform for whisky appreciation; and it is an artistic space, providing inspiration for new forms of creativity," said Lawrence Law, General Manager, Johnnie Walker House.

In attendence at the grand opening were Karen Mok, Chen Shu, Pace Wu, Zhang Yadong and many other celebrities.
 
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