Wednesday, July 9, 2014

First all-new Harley Davidson in 14 years - and it's liquid cooled

Features new liquid-cooled Revolution X Engine and Dark Custom styling

Harley-Davidson is continuing its monumental ride, which began with the introduction of Project RUSHMORE in September, by revealing a new Dark Custom™ motorcycle designed for young urban riders around the world.

The Harley-Davidson Street™ 500 motorcycle – the first all-new platform from Harley-Davidson in 14 years – is built for urban environments with all-new liquid-cooled Revolution X™ powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson. The Harley-Davidson Street™ 500 will be rolling into Australia dealerships starting in 2015.

“This is the newest motorcycle to join our Dark Custom line-up, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “The Street 500 was designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”

Urban, Authentic Harley-Davidson

The Street 500 from Harley-Davidson is built for an urban environment. The motorcycle features the new, Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.

The Revolution X engine will be housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and manoeuvrability when managing tight turns and fast moves. The signature Dark Custom motorcycle features a premium, minimalist style that serves as a blank canvas for riders to customize.

“This new bike is leaner, yet still has a mean streak – it’s the real deal, made of real steel.” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s designed to handle the abuses of urban environments and provide authentic opportunities to customize.”

More information is available at Video of the Harley-Davidson Street platform reveal in Milan, including an in-depth walk-through of the motorcycles, details on their design, and a Q&A with Mark-Hans Richer will be available at
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