Cryptocurrency: Promise, Peril and Prudence

Cryptocurrency is often described as a new kind of money, but it is better understood as a new way of keeping track of value. Instead of notes, coins or bank ledgers, cryptocurrencies exist entirely online and are recorded on a technology called a blockchain. To a school-age reader, a blockchain can be imagined as a giant shared notebook: every transaction is written down, everyone can see it, and no one can secretly erase or change earlier entries.

The Freecard Phenomena: the Rise and Fall of Avant Card

 

Avant Card was an influential Australian advertising company that helped define a generation of print-led, design-driven marketing through its free postcard format. Founded in 1992 by Pat Mackle, the company emerged at a moment when advertisers were searching for alternatives to traditional media and consumers were increasingly resistant to overt advertising.