Thursday, January 30, 2014

Jonty Rhodes to write for Cricket Lifestyle

Jonty Rhodes is extending his talents from cricket player and coach, surfer and ambassador for South African Tourism in India, as well as an experienced corporate speaker, to include travel and lifestyle writer and blogger.

Rhodes, who was in London this month to attend the World Travel Market for meetings with Five Star PR, an Australian company of which he is on the advisory board, was also in town to promote his involvement with soon to be launched website and social media forum 'Cricket Lifestyle'.

As a true Indiaphile, Rhodes is keen to share his knowledge of the Indian culture with readers of Cricket Lifestyle.

"I'm not one to stay in my hotel. It's great to experience every facet of India from skiing helicopter skiing down the remote and uncrowded powder slopes of Gulmarg, Kashmir, through to surfing in Goa and riding a Royal Enfield 500cc into the wide open spaces around Rajasthan! I'm looking forward to visiting as much of India as possible and writing about my experiences, including recommending restaurants, hotels and activities with an adventurous edge - including myth-busting the dangers of eating street food "

An experienced traveller, Rhodes will also go global in terms of his topic areas yet as he spends almost four months a year in India, and just under six months a year in South Africa, he is looking forward to covering as many as possible of the incredible experiences that India offers to travelers as well as the awesome experiences of his home country.

Those who subscribe to cricketlifestyle before Christmas have the opportunity to win a Michael Clarke signed Spartan bat visit

Background information on Cricket Lifestyle

What is cricket lifestyle?

Cricket Lifestyle is the only website of its kind talking about cricket and lifestyle. Whilst we cover opinions about what is happening on the field, and cricketing news, we also cover where international cricketers travel, stay, eat, and drink.

Cricket lifestyle contributors include Jonty Rhodes, former South African cricketer and IPL Mumbai Indians' fielding coach; Ben Groundwater, freelance writer; Gareth Eden-Styche, author of Balls to It All; Tim the Yowie Man, Canberra columnist; Bev Hadgraft, author and former UK editor; and Max Anderson, author and former deputy editor Travel The Sunday Times UK.

Spartan Sports are supporting cricket lifestyle with giveaways of bats signed by Michael Clarke and access to their players of Michael Clarke, Chris Gayle, Matt Prior, Mitchell Johnson, Darren Bravo and Slazenger's Steve Smith.

Who cares about cricket?

Cricket is followed by more than half the population of the world. It is almost a religion in countries such as India, Australia, UK, New Zealand, South Africa. The International Cricket Council (ICC), which has its headquarters in Dubai, has 104 members: 10 Full Members that play official Test matches, 34 Associate Members, and 60 Affiliate Members.

Do cricket fans travel?

Yes and they travel a long way from UK to New Zealand, from Australia to the West Indies. This is a market who love cricket and lifestyle. They travel in groups, they travel with family, they travel with friends, they travel.

Destinations are realising what a great market the cricket fan is.

This year, Tourism New Zealand's Chief Executive Kevin Bowler, said: "In March (2013), we saw 15.8% growth out of the UK, helped by having the Barmy Army in town to watch the English cricket team. This reinforces the benefits that big sporting events offer New Zealand, and how important it is for us to maximise the value we can gain from hosting the Cricket World Cup."

Travel brands are innovative in leveraging the cricket fever in India. They have taken all possible steps to reap the most benefit from the 50-day IPL festival. For example, MakeMyTrip, India's biggest OTA has signed up as the principal sponsor for Sunrises Hyderabad, one of the nine IPL teams.

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