is to feature a male star for the first time in its 12 year history.
Campari, renowned for its innovative and evolving approach to art and communication, has chosen to mark its 150th anniversary with a move certain to provoke debate by giving the star role to a man. The leading man, who is set be shot by internationally acclaimed fashion photographer Michel Comte for the 2011 Campari Calendar, will follow in the footsteps of some of the world's most beautiful women including Salma Hayek, Eva Mendes and Jessica Alba, and the 2010 Campari Calendar star, Olga Kurylenko.
Fans will be kept guessing over the identity of the male lead until his name is revealed ahead of the full unveiling of the 2011 Campari Calendar, The Red Affair, which will be held in Milan in October on October 21st.
Follow the intriguing story of The Red Affair 2011 Campari Calendar on www.facebook.com/campari.
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