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| "Leave Your Worries Behind with the Figo's extra-large boot." |
In a case of what is possibly the worst example of inappropriate advertising in recent history, Ford India is now in major damage control after the predicable global outcry.
"The posters are contrary to the standards of professionalism and decency within Ford and our agency partners," Ford India said in a statement. "Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."
No kidding.
What should be of concern to all thinking persons is how, in light of recent events in patriarchal, morality-challenged India, this kind of advertising should find its way off the toilet cubicle wall and into mainstream press. What is doubly concerning is that someone signed off on this creative, thinking it was a good idea.
The agency? Long time Ford ad agency, JWT, the Indian wing of New York-based global advertising giant.
Anyone else got an idea for an "extra large boot"?
Source: http://finance.ninemsn.com.au/newsbusiness/aap/8631830/ford-apologises-over-sexist-ad
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