20,000 Women Set to See 50 SHADES OF GREY [video]

Fifty Shades of Grey, the global phenomenon and hit erotica trilogy, is to date the largest and fastest selling Chicks at the Flicks film ever with over 20,000 women set roll up on opening night to in Event, BCC and Greater Union Cinema nationally.

With the Fifty Shades of Grey trilogy novels having sold over 45 million copies in the U.S. and an additional 27 million copies in the United Kingdom and the Commonwealth countries, and translated into 51 languages, it is no surprise over 300 sessions have sold-out at Event, BCC and Greater Union Cinemas nationally of which 150 are Chicks at the Flicks - Fifty Shades of Grey is set to join other films such as the Twilight Sagas and The Hunger Games Trilogies having the highest advance ticket sales of all time, showing consumers are keen to book their seats early.

Chick at the Flicks (AHL)

Not only do guests to Chicks at the Flicks get to watch the hotly anticipated Fifty Shades of Grey and enjoy the chance for a catch up with the girls, but they can indulge in a swag of girly experiences including beauty stalls, entertainment, and glamorous prize giveaways. All guests to ‘Chicks at the Flicks’ will also receive a fantastic goodie bag brimming with yummy food and fabulous beauty products.

"We are thrilled with the ticket sales of 50 shades of grey with ticket sales already breaking records," said Ian Sutherland, Group Director Marketing, Amalgamated Holdings Limited. “It is great to see movie goers pre-booking in Gold Class our luxury cinema experience and at Chicks at the Flicks, the ultimate girls movie experience!’

“We will continue to add more sessions of the film where possible to meet demand and ensure we are offering our movie goers the ultimate cinema experience with big screens, big sound and unparalleled comfort through Vmax and Gold Class”, Sutherland continued.

Fifty Shades of Grey opens across Australia on February 12, just in time for Valentine’s Day which makes for the perfect date night in Gold Class and for those girls eager to catch the movie first with ultimate girly experience, there are special Chicks at the Flicks screenings at selected cinemas on opening night.

Check out the new look portal for more information about the changes to Cine Buzz Rewards -

www.eventcinemas.com.au/cinebuzz