NEW NEON ALLEY BRINGS HIGH VOLTAGE FOOD FUN TO 2023 EASTER SHOW
World's biggest fairy floss and dagwood dogs go neon!
A totally immersive explosion of food, lights and sound will hit the 2023 Royal Easter Show in a kaleidoscope of colour when Neon Alley launches at the iconic event next month.
Neon coated dagwood dogs with neon sauces, neon gelato, neon sugar dusted cronuts and churros, neon hot dogs with neon buns and sauces, neon freak shakes and neon gummi bear loaded fires are just some of the unique glowing foods that will be served from custom made Air-Stream food trucks in a technicolour laneway of more than 500 neon lights.
When the gates swing open from April 6 till April 17th Neon Alley will be the biggest ever food truck installation in the 200-year history of the Royal Easter Show.
"It's going to look amazing. It will look like part of the Vegas strip has landed at the Royal Easter show. We'll be located right in the heart of the show on Monaro Street, and every inch of Neon Alley and our amazing foods will be insta worthy. Our Air Stream food trucks – including some that are a never before been seen rose gold finish – are so shiny they'll reflect and amplify the lights," said Jade Evans, founder/operator of the new family-operated Neon Alley and Ace Attractions.
The Air-Stream food trucks will include individual 'I love Fairy Floss', 'I love Hot Dogs', 'I love Churros', 'I love Gelato & Shakes' and 'I love Fairy Floss' custom builds that will shine bright in the Show food destination.
Super-sized neon foods will be the stars of Neon Alley, with the world's biggest, fluffiest fairy floss at an enormous 6ft of neon spun sweetness in strawberry, bubble gum and Unicorn flavours – and also available with a special glow stick. A 2ft world's biggest neon dagwood dog and a new Elvis Burger created with Southern fried chicken on neon glazed Krispy Kreme's will also tempt showgoers.
In a further nod to the neon 90s Neon Alley will vibe with a 90s themed play list .
Five generations of the Evans and Foster families, who are running the new Neon Alley, have shared a proud history with Royal Easter Show.
"Our families have been involved with the Show for close to half the time it's been running. For 95 years the Foster and Evan's families have been a part of the Show with food and rides – and this year our kids are heavily involved in Neon Alley. Our sixteen year old daughter Ava will have her 'I love Churros' air stream at Neon Alley and seventeen year old son Austin will also be running a food truck,' said Jade Evans, who along with her husband Josh, kids and other family members will run the new Neon Alley.
Rounding out the family fun at the Royal Easter Show will be the Evan's ten-year-old twin daughters Willow and Faith who will be selling old-school Cupid Dolls on a stick from a stall alongside their parents.
Named in honour of their 'nanna's', who both sold cupid dolls at shows around Australia when they were young, 'Betty & June's Dolls' will have thousands of hand-made retro Cupid dolls on a stick for sale.
The renowned Evan's family Dagwood dogs were supersized for the Royal Easter Show last year when they offered show-goers the World's Biggest Dagwood dog at a mouth-watering 2 foot long. This year the super-sized treats will have a neon overhaul – and will also have the option of being served in a neon bouquet.
"What could say I love you more than a huge bouquet of neon dagwood dogs?," joked Jade Evans. "It will be the perfect date night dinner, or is ideal for sharing with family or friends."
King of the Dagwood Dogs, Josh Evans - whose family first introduced the show food staple to Australia in the early 1930s - says, "We're still hand making our Dagwood dogs using the recipe my Grandparents bought back from an American fair, along with Australia's first food trucks. Even the neon doggies will be made using my grandparents original recipe."
"This is by far our biggest involvement with the Royal Easter Show, and is also our most significant investment since Covid. My husband Josh's family actually introduced food trucks to Australia, long before they became as trendy as they have in recent years – so it's a proud moment to see the next generation, our kids, so excited to be part of their family history," added Jade Evans.
Sixteen-year-old Ava Evans saved up to purchase her 'I Love Churros' food truck which she will operate from a sleek silver air stream surrounded by neon lights. Ava will serve up neon versions of the cinnamon sugar Spanish street food staple as well as loaded options with toppings such as Bischof and Tim Tams.
The budding young entrepreneur says, "I saved all of the money I made working at shows with mum and dad to purchase my food truck. I've grown up going to the Royal Easter Show and it's always great fun, but we've never done anything as big as Neon Alley at the show before. This year will be epic."
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