Lovevery Launches in Australia with its Award-Winning Early Learning Program
Designed by child development experts and sold by subscription, the Play Kits support families by making the most of playtime at every stage.
Fast-growing early childhood brand Lovevery, will launch its stage-based subscription Play Kits program into the Australian market on February 1 shaking up the booming Toys and Baby segment which is projected to have a revenue of $2bn in 2023.
Created after years of play studies, prototype testing, and consulting with child development experts, Lovevery will meet parents’ demands for convenience, providing direct-to-door delivery of its internationally recognised kits. Each Play Kit is packed full of expert-designed playthings, books and parent Play Guides to support a child’s developing brain. Delivered every 2-3 months at just the right developmental stage, The Play Kits take the guesswork out of purchases for parents, supporting each child as they progress through cognitive, motor, social-emotional, coordination, language development and early STEM skills.
“90% of the human brain is formed by age 5 and neuroscientists agree that about half of who we become is genetics and the other half is our environment. With access to actionable child development science and research, there are simple ways to create this optimal environment for your child,” said Jessica Rolph, Lovevery Cofounder and CEO. “We cofounded Lovevery as a holistic support system, making the right tools and information available to parents at the right time from a trusted source. We know that families across the country can benefit from our early learning program and look forward to bringing Lovevery into Australian homes.”
The Play Kits are designed with the support of experts from a wide range of disciplines, including pediatrics, occupational therapy, neuroscience, Montessori educational philosophy, and more. Each play essential is built to last and made with easy-on-the-environment materials including FSC-certified wood, organic cotton, OEKO-TEX® fabrics, handcrafted felt, recycled paper, soy-based ink, water-based paints, and even bio-based plastics. All products also ship carbon neutral with efficient packaging to reduce waste.
“Our intent is to eliminate the guesswork and the feeling of overwhelm that can come from the early days of parenthood. We do this by making world-class research and neuroscience simple, relevant and accessible focusing on enhancing parent-child connection through purposeful play,” said Roderick Morris, Lovevery Cofounder & President.
The Play Kits are available from ages 0-24 months and deliver at 2-3 month intervals with subscriptions starting at $130 per Play Kit. The award-winning Play Gym is also available ($235, ages 0+ months). Designed by experts and crafted with sustainable, natural materials, The Play Gym provides an entire year of play and learning for a baby’s developing brain.
ABOUT LOVEVERY
Lovevery’s early learning system supports families with stage-based play essentials for children and multi-channel content for parents. The company is best known for its award-winning subscription Play Kits program. Lovevery was launched in 2017 by Cofounders Jessica Rolph and Roderick Morris with the introduction of the company’s first product, The Play Gym. Today, Lovevery is a Certified B Corporation™, serving more than thirty markets worldwide. Lovevery’s global headquarters is in Boise, Idaho USA, with growing multinational teams based in Amsterdam and Hong Kong. To learn more, visit: lovevery.com.au.
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